Navigating between corporate life and the equestrian world isn’t always easy—but what if your wardrobe could do both? That question sparked the creation of Capall, a new South African equestrian apparel brand that blends timeless style with functional design. We caught up with Capall’s founder and director, Daena Horne, to explore the inspiration behind the brand and how it’s redefining what rider wear can look and feel like.
Q: Where did the vision for Capall come from?
A: It actually started in the early days of my corporate career. I realised how much confidence came from dressing well and how style can help you show up with purpose. But when I returned to the equestrian world, I found the riding gear uninspired. Everything felt purely functional, lacking personality and any real sense of autonomy.
That disconnect led to the birth of Capall. I wanted to create something for people like me, those who move constantly between the yard and the rest of life. Whether you’re heading to a riding session, university lecture, meeting, or coffee run, your clothing should keep up. Capall is my answer to that need for both fashion and function.
Q: What’s the story behind the name “Capall”?
A: Capall is the Old Irish word for “horse,” and I chose it deliberately to honour the heritage and timeless elegance of the equestrian lifestyle. It carries a sense of quiet sophistication, evoking misty mornings, green fields, and traditions passed down through generations. There’s also a deeper linguistic journey behind it, from the Late Latin caballus, meaning “workhorse,” to the modern Irish Capall. That evolution mirrors the heart of our brand: a balance of hard work and heritage, practicality and poise.
To me, Capall embodies that sense of ‘old money’ luxury which is refined, intentional, and effortlessly stylish. It’s more than just a name. It’s a tribute to the horse, to our shared history, and to the lifestyle that connects them.
Q: What are you focused on delivering with the line of clothing?
A: There’s been so much innovation in activewear, amazing fabrics that move with you, support you, and perform under pressure. But in all that, I think we’ve lost a bit of style.
Across riding, gym, tennis, you name it, the designs have become stuck in a box. Predictable cuts, few options for self-expression. Capall is about breaking that mould. We create garments that are as fashionable as they are functional. They’re styled to take you from saddle to street without an outfit change, which means less time stressing about what to wear and more time living your life.
More than that, Capall is building a community. A place for lifestyle equestrians who care about how they show up in the world. We’re here to lead the charge in what we like to call “equestrian chic.”
Q: Tell us about the materials you’re using.
A: We use premium blends of elastane and nylon, with our signature fabric being a matte charmeuse. It’s incredibly flattering and gives you full freedom of movement. It’s breathable, sweat-wicking, chlorine and abrasion-resistant, and offers UPF 50+ protection. Basically, it’s made to work just as hard as you do regardless of if you are training, commuting, or grabbing brunch.
Q: What makes Capall stand out from other equestrian brands?
A: To me, Capall isn’t just a clothing label, it’s a lifestyle brand. We don’t just sell apparel; we offer a space where fashion-forward riders can find style inspiration, education, and connection.
Most equestrian brands stop at utility. We’re pushing further by tapping into lifestyle, versatility, and fashion. Our goal is to make Capall the go-to for equestrian style, even for those who may never set foot in a stirrup but love the elegance of the aesthetic.
We’ve got some exciting lifestyle events on the horizon too. Where we will be taking Capall from online to in-person. Watch this space!
Q: Who is Capall designed for?
A: Our audience is anyone who values comfort, timeless style, and self-expression. Whether they’re in the saddle or not. We’re speaking to fashion-forward riders and lifestyle lovers alike. If you see your wardrobe as a reflection of who you are and how you live, Capall is for you.
Q: Any final message for our readers?
A: Yes! What you wear is never just about fabric. It’s about how you show up in the world. At Capall, we believe in dressing with intention. Our pieces are made to empower you, whether you’re heading to the barn, a boardroom, or a casual coffee. They’re designed to elevate your every day with confidence, grace, and ease.
We’re here to help you live the equestrian lifestyle, stylishly and seamlessly, on and off your horse.
For more information:
076 937 5601
sales@capall.co.za
www.capall.co.za
