Striding into the future with the same care, science, and trust you’ve always known.

For years, horse owners, trainers, and veterinarians across South Africa have relied on the quality, consistency, and care behind the name Stride Distributors. Today, that much-loved brand takes an exciting step forward with a new name and refreshed identity: Stride Equine Research (Pty) Ltd.

The name might have changed, but the promise hasn’t. The rebrand reflects a renewed focus on scientific research, product innovation, and long-term health outcomes for horses, while staying true to the same tried, tested, and trusted formulations customers have always known and loved.

Same proven products, sharper purpose
Stride Equine Research remains committed to supporting the well-being and
performance of horses with high-quality equine supplements that are formulated with care and backed by science. Every product is the result of rigorous research, developed in collaboration with veterinary expertise, including long-time contributor, Dr Glynn Catton.

From oral amino acid and vitamin B complex formulas to help with stamina and muscle recovery, to targeted products for gut, joint, and electrolyte support, Stride’s range covers the core areas of equine wellness. Their muscle and joint massage gel is a staple in many grooming kits, while their fly spray and vitamin E supplements continue to be go-to favorites. These are products with a proven track record, trusted across disciplines, weather conditions, and competition seasons.

In safe hands
Now headed up by Andrea Pieterse, the brand is in expert and enthusiastic hands. With a strong background in business and deep roots in the equestrian world, Andrea and her family have spent a lifetime surrounded by professional riders and trainers and immersed in dressage and showjumping. She’s supported by Lindie van Wyk, Sales and Office Manager, and Shuvai Ngobeni, Regulatory Officer, both of whom bring invaluable continuity, having worked with Stride before the ownership transition.

Additionally, the new owner, Natalie Hime, brings decades of expertise in pharmaceutical products, logistics, and supply chains to the business, ensuring Stride Equine Research is backed by scientific integrity, professional rigour, and a real understanding of health from stable to science lab.

“As someone who comes from a family of riders, I’ve seen firsthand the difference that the right supplements can make,” says Andrea. “Stride has always been one of those brands you trust implicitly, so stepping into this role feels like a natural fit. It’s a privilege to work with such a respected range.”

Under its new ownership and Andrea’s leadership, the company is sharpening its research-led approach, enhancing its corporate structure, and preparing to bring even more innovation to the equine health space.

“We’ve inherited something incredibly special,” she continues. “Our goal is to build on that foundation, modernising where needed, but always preserving what makes Stride great. You will see a new brand, a new look and feel, and even some new products coming down the line – but it is the same quality and consistency you have come to expect from Stride. It has been an amazing transition and we’re energised by what’s ahead, and so grateful for the loyalty of our customers.”

Striding into the future
Beyond the refreshed logo and sleek packaging, the heart of Stride remains the same. It’s about horses. About health. About results. And about ensuring every owner and rider can access reliable, effective solutions to keep their horses thriving.

You can also look out for Stride as the sponsor at a series of upcoming Endurance events as the team continues its commitment to the health and needs of Endurance horses.

As Stride Equine Research embarks on this next chapter, expect to see exciting developments on social media, new product innovations, and ongoing dedication to supporting equine well-being, every stride of the way.

Find out more at www.stridesequine.com or contact the team at info@stridesequine.com.

Instagram: @stride_equineresearch

Facebook: Stride Equine Research